Releases - 05/18/2017

Brazil – 2017 The year of resumption



Main showroom of product trends that drive sales and qualified visitors, Eletrolar Show & Latin American Electronics International Trade Show will have more brands and exhibitors.

Technology, innovation, famous brands, business opportunities and partnerships are factors inherent in Eletrolar Show & Latin American Electronics International Trade Show, the largest trade show for consumer electronics, home appliances, mobile phones, furniture and IT in Latin America. Meeting point for professionals of the industry and retail, main showcase for product launches & trends, the trade show also has qualified visitors as one of its differentials. In 2017, it will be held from July 17th thru 20th, at the Transamerica Expo Center in the city of São Paulo, Brazil.

As every year, the 12th of Eletrolar Show & Latin American Electronics International Trade Show will have VIP buyers from Brazil and Latin America, sponsored with airfare and lodging. “The 2017 trade show will mark the return of more business. This is important for the entire industry and consumer electronics retail, expecting more the 29,000 visitors of the sector,” says Carlos Clur, president of Grupo Eletrolar.

In 2017, the trade show, classified as the most important consumer electronics showroom in Latin America, the event will also receive higher amount of capital to invest in communication and marketing. “The trade show is an excellent platform for launching products and do business. I addition it offers to the exhibitors the opportunity to contact directly retailers from all over Brazil and abroad, which may result in great productivity and long term business relationships,” says Mr. Clur.

NEW TIMES
11 years ago, the Eletrolar Show was integrated to the Brazilian retail trade show calendar. The trade show is recognized for its performance in promoting the contact between those who want to sell and those who need to buy narrowing their business relationships. In 2017, it will expand the number of companies and brands, the range of product options to the buyers of home appliances, mobile phones, computer, automotive, refrigeration, wellness, fitness, furniture, household goods and services.

Reaching different markets, the trade show arouses the attention of a qualified public aware of the social changes in the world, including behavioral, value and lifestyle. “At this point is essential to understand the economy of the region to produce a modern and appropriate event, considering all situations that may implicate in the sector,” said the president of Grupo Eletrolar.

Currently, purchasing professionals must to have sharp eyes to what they should buy. It is a constant challenge, because they need to buy what will ensure good sales and for that, the trade show is an important tool. This is the reason that, each year, large, medium and small retailers, as well as wholesalers, importers, manufacturers, department stores, home centers, e-commerce representatives and the corporate market visit Eletrolar Show & Latin American Electronics International Trade Show.

Spaces for 2017 are still available. Find more information about the trade show on www.latinamericanelectrnics.com

Eletrolar Show 2017

Date: From July 17th to 20th 2017, 1pm to 9pm
Phone: +55 (11) 3035-1030

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DFreire Comunicação e Negócios
Phone: +55 (11) 5505-8922
Site: dfreire.com.br

Journalists
• Debora Freire
• Diana Carvalho
• Leticia Cardoso

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