The crisis has imposed new habits to Brazilian consumers. According to a GfK study, presented in October, the consumer is more likely to buy (and even pay more) innovative items, ie, the ones able to solve problems, benefit the health and well-being and speed up the execution of tasks. Between January and August 2016, these segments accounted for R$ 19 billion of sales of consumer electronics sector, which represents 34% of the total market. They surprised the market with growth of 140% in revenues, compared to the same period of 2015.
Topping the list of these products are 4G smartphones, which grew 239% compared to 2015, representing 74% of the telecom segment sales. With the increased demand for Ultra HD models, they grossed televisions in the same period, 120% more and now account for 15% of TV sales, compared to 7% in 2015. In white and portable line, cooktops and vacuum robot 10% forward and 97%, respectively.
SoundBars and Bluetooth boxes snapped 5% of audio sales. While the market earned 21% less, the first category has advanced 179% in value, while the second increased 32%. Also noteworthy are the action cams, an increase of 38% in revenues, and notebooks version 2 in 1, which increased the value of sales by 21%.