Releases - 05/30/2017

Famous brands and great business are at the Latin American Electronics International Trade Show 2017



The largest B2B show between the industry and retail of home appliances, consumer electronics, mobile phones and IT of Latin America.

This year famous brands as Midea, TCL, Gree, Black & Decker, Nextel, Ga.Ma Italy, Sky, Elgin, Super General and more than 150 companies have confirmed their participation at Latin American Electronics International Trade Show 2017.

“The trade show is a great opportunity to launch products and to enhance our brand and relationships with trading partners,” said Marcelo Pellegrinelli, Home Appliance Marketing Manager of Black + Decker, who, will be exhibiting for the sixth turn. The company, which wants to ensure consumers quality, durability and practicality, just renew the product line. “This expansion of the portfolio aims to offer new features to help simplify everyday tasks with solutions for different activities,” said Marcelo.

Manufacturer of wide range of residential and commercial air conditioners in Manaus (AM), Gree will return to Eletrolar Show & Latin American Electronics for the second time. “First, because the event meets our focus and, secondly, because last year, in our participation, we achieved excellent results,” the Company’s Marketing Analyst, Alexander Guimarães. “The visitors of the Trade Show are our buyers, not to mention the robust structure that gives to us the possibility of networking and partnerships. We see, in the event, negotiation with all the segment chain, “said Alexander.

Besides the planning for the event, companies are preparing themselves for sales this year-end.

As every year, Grupo Eletrolar will sponsor, with airfare and lodging, 1,000 buyers, with 800 large networks that do not have headquarters in São Paulo and 200 from South America. “This initiative expands business opportunities for industry and retail, because the show is a launch platform for the second half of the year, “says Carlos Clur, president of the Group.

Eletrolar Show & Latin American Electronics will be held from July 17th thru 20th 2017 at Trasamerica Expo Center in the city of São Paulo, Brazil.

Eletrolar Show 2017

Date: From July 17th to 20th 2017, 1pm to 9pm
Phone: +55 (11) 3035-1030

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DFreire Comunicação e Negócios
Phone: +55 (11) 5505-8922
Site: dfreire.com.br

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• Diana Carvalho
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