Sem categoria - 02/05/2018

Grupo Eletrolar announces Electronics Home, new trade show in Argentina

Event takes place between July 30 and August 1, 2018 at the Exhibition and Convention Center (CEC) of Buenos Aires

São Paulo, January 2018 – The city of Buenos Aires hosts Electronics Home, a new B2B trade fair organized by the Eletrolar Group, which aims to present the main innovations and technologies for the home. In parallel to the event, there is also a congress with the participation of specialists to discuss marketplace, e-commerce, trends, consumer behavior and lifestyle of the new generations, as well as the Bitcoin World Show, which will discuss the use of cryptocurrencies.

For Carlos Clur, president of the Eletrolar Group, Argentina has a good economic moment. In the third quarter of last year, for example, the National Institute of Statistics and Censuses (Indec) reported that there was growth of 4.2% over the same period of 2016.

“It’s a great time to do business in Argentina, mainly because the rules are clearer, which gives greater security and attracts investors. Electronics Home arrives with the proposal to further stimulate the economy, since it promotes meeting between buyers and industry, thus, generate new business opportunities “, emphasizes Carlos Clur.

In addition to stimulating the contact between retail and industry, the Eletrolar Group also opens during the congress a space to discuss the main trends related to consumer behavior, as well as how new technologies can collaborate to further expand business possibilities. “Bitcoin was highly valued last year and has therefore been seen as an opportunity by retailers, who already adopt virtual currency as a form of payment. Meanwhile, others invest in research to make the transition safer. The Bitcoin World Show intends to deepen the debates, with presentation of cases and with the presence of specialists who will give to participants a perspective on the future of cryptocurrencies, “concludes Carlos Clur.

Eletrolar Show 2018

The largest trade show in Latin America for the industry and retail of home appliances, consumer electronics, mobile phones, and IT. 29 thousand qualified visitors, as well as 700 brands and 10 thousand products.

Date: July 23-26, 2018, from 1:00 p.m. to 9:00 p.m.
Transamerica Expo Center – Av. Dr. Mário Villas Boas Rodrigues, 387 – São Paulo – Brazil

Directed by: Grupo Eletrolar
Phone: +55 (11) 3035-1030

Talk to our Press Office

DFreire Comunicação e Negócios
Phone: +55 (11) 5505-8922

• Debora Freire
• Diana Carvalho
• Leticia Cardoso



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