Releases - 05/20/2017

Latin American Electronics expands the boundaries for the Brazilian market



Second edition of the International Pavilion of Eletrolar Show, trend of large trade shows in the world, strengthened the role of the country as a warehouse of good business between foreign companies and manufacturers, importers and national distributors

Interested in strengthening trade relations with Brazil and other Latin American countries, 180 Chinese companies attended the second edition of the Latin American Electronics International Trade Shoe simultaneously held to the 11th Eletrolar Show. The event brought together mainly consumer electronics and home appliances suppliers, with the aim of presenting to manufacturers, importers and national distributors its products and the production capacity of China.

The presence of the Chinese delegation at trade shows outside of your country has been a reality worldwide. “We came to Brazil to better understand the market, understand the needs, learn about cultural differences and learn about the real economic situation of the country,” said Liu Zhenhua, manager of Beijing B-Long International Convention & Exhibition, which brought 30 exhibitors to the Latin American Electronics.

International events expand the business to the Chinese industry, but also create opportunities for the local market. It is the chance to meet trends, find suppliers and certify the quality of products exhibited, but without having to cross the globe to sit at a negotiating table. The participation of companies is supported by the Ministry of Commerce, in order to promote the results of a constant investment in production qualification in their country.

Longtime Partners
At the opening ceremony of the Latin American Electronics, which included the participation of several representatives of organizations linked to trade of China. Deputy Secretary of the Chamber of Import and Export of Mechanical and Electrical Products, Guo Kuilong, pointed out that the best Chinese companies were selected for the event, and 80% of them already have some type of experience in the Brazilian market. “We have much to contribute to Brazil and other Latin American countries. Today, for example, China has 70% of global production capacity of refrigerators and other appliances. We want to meet the demand of these countries. ”
Just over 40 years, Brazil established a diplomatic relationship with China. Consequently, the trade cooperation between the two countries has grown considerably over the last decade. As noted by Yu Yong, China’s trade and economic consul, while trade between Brazil and China topped $ 15 million in 1974, this figure reached almost R$ 70 billion in 2015.

“Since 2012, Brazil is the main trading partner of China. Here, we have invested $ 20 billion and we want to expand the generation business from the consumer electronics and household appliances industry, “said the consul. “This is a very important segment for China. In the first half of this year, every 10 products sold to Brazil, eight were electronic products.”

Carlos Clur, president of Grupo Eletrolar and event organizer, says that factors such as the stability of the dollar and increased market confidence in the current economic policy tend to favor the expansion of bilateral trade between Brazil and China. “We want to strengthen trade relations in a historic partnership. It is undeniable that such cooperation brings good results for the domestic industry. Chinese products only arrive in Brazilian consumers by manufacturers, importers and local distributors. ”

News
The portfolio presented by exhibitors from Latin American Electronics, stood out products that promote home connection, since Bluetooth speaker to camera systems with remote access. Bona Robot, for example, brought to the event, cleaning robots, some with WiFi or 3G connection, a segment in which it holds the third position in the Chinese market. The company, which is in Brazil for the first time, believes the appeal of the product to the local market and sought a manufacturing partner to bring it to the country. “If the Brazilian industry loses the timing, will be leaving behind a good opportunity” Yao Huizhen assessed, the company’s sales manager.

Two other companies that made their debut at the fair and had contact with the Brazilian market for the first time were the Pilot Technology and Giocoso. The first showed different solutions in portable batteries, as models for wireless charging and technology that streamlines the battery recharge, among other solutions. “Brazil is a good market, but we still have few customers. At the fair, we look for a brand that wants to import or distribute our products, “said Jose Xu, the company’s sales area.

The Giocoso presented small appliances options with strong appeal to children, such as juicer, which also produces ice cream, and a cotton candy machine. Its main highlight was the unit that prepares popsicles within six minutes. “Our capacity as a whole is 200 thousand pieces and we are interested in entering the Latin America market. We came to the fair to seek some potential brands, “said Steven Ye, sales manager.

HIGHLIGHTS
Trade between Brazil and China was worth $ 70 billion in 2015. In the first half of this year, every 10 products sold in the Brazilian market, eight were electronic products.

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