Midea, which in recent years has diversified the product line and included major domestic and small appliances to its portfolio, will exhibit for the fourth time at EletroLar Show, the largest B2B trade show in Latin America.
In its 12th edition, the fair will receive 29,000 qualified executives, representing 30,000 points of sale throughout Brazil and buyers from Argentina, Bolivia, Chile, Colombia, Peru and Venezuela.
Eletrolar Group, organizer of the event, will sponsor the coming, with airfare and lodging of 1,000 buyers, of which 800 are from large networks that do not have headquarters in São Paulo and 200 from South America.
The show will be held from July 17 to 20, at the Transamerica Expo Center, in the city of São Paulo, from 1:00 p.m. to 9:00 p.m. It will present innovations in major domestic home appliances, consumer electronics, cell phones and IT.