Releases - 05/26/2017

Mobile Phone Market



BRAZILIAN MOBILE PHONE MARKET GROWS BACK
The IDC study Brazil Mobile Phone Tracker Q2 shows that were sold 10,779 million smartphones and 1,265 feature phones between April and June this year, a figure 23.1% higher than the first quarter. Comparing only the smartphones, the increase was 16.6%. In the case of feature phones, 38.4%. In the second quarter of 2015, the total market was only 1.7% lower, the smartphone 4.8% and the feature phones rose 35.1%.

The feature phones are reheating the market, says Diego Silva, Research Analyst at IDC Brazil, who led the study. “In 2015, there was a lack of options for these devices; today the offer is much higher. In addition, conventional cellular serves well to the demand of rural areas where the 3G does not work well and 4G has not yet come. In this case, the lowest investment is worthwhile. ”

In the second quarter, the average ticket of smartphones was R$ 1,045 to R$ 1,152 in the first. Of smartphones sold, 64.2% were in the range of R $ 499 to R$ 999. Between April and June 2016, the smartphone market was worth R$ 11.4 billion, revenue 10% higher than the first quarter. Compared to the same months of 2015 it was 15.7% higher. This year, the expectation is 40.3 million devices sold.

COLLECTIVE EFFORTS COME EARLIER
Large retailers are anticipating to this month the collective efforts for debt renegotiation, to bring consumers back to stores. This is the case of Casas Bahia, which by the end of October, promotes the Feirão do Nome Limpo (Cleared Name Event) exclusive to those who pay by payment book. The discounts can reach 90% and the debt installment extended to up to 15 times without interest. Each case will be examined separately. The Ponto Frio has not this event, however provides conditions, which facilitate the negotiations.

By the end of October, Magazine Luiza should also announce your special scheme. Currently, the physical stores and the call center are the main channel of negotiation available to customers who have debts. Similar system is offered by Lojas Colombo and Máquina de Vendas Group, owner of Ricardo Eletro, which recently held regional debt payment events with local trade associations, but still is expected of new activities.

TECNOLOGY IN SHOPPING
Most Brazilians, 60.4% of them are willing to use self-service technology in purchases over the next three years, reveals the study High-tech Retail, conducted by Croma Marketing Solution. More than half of the interviewed see the technologies as useful for shopping, especially the applications (58%), self-service (56%), new payment methods (57%) and 3D visualization (44%) the one with greater willingness to experiment (46%), followed by the virtual reality (39%), new payment methods (30%) and interactive screens (28%).

NEW STORE CONCEPT
More than 400 stores of the main retail networks from all over Brazil will redesign by Samsung until December. The initiative increases the visibility of the brand; update the points of sales and leads consumers to their portfolio. In some stores, the case of Fast Shop Shopping Barra (RJ), the new and exclusive 4D VR feature will be available to the consumer; they will be accommodated in a seat and will have the feeling of being on a roller coaster. The stores will have tools like a smart POS, interactive screen installed at all points of sales remotely controlled by Samsung, through which will made exclusive offers to consumers.

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