Releases - 05/27/2017

Smartphone Congress & Expo



Smart business
The second edition of the Smartphone Congress & Expo will have an area dedicated to the launch of the mobile industry and will promote discussions that will help retailers make the product an ally when it comes to conquering consumers.

The top-selling category in consumer electronics, smartphones are also important allies when it comes to shopping. Due to this importance, the second edition of the Smartphone Congress & Expo will prioritize contents of interest of the professionals in the Brazilian retail market, besides a specific area for the exhibition of these products. The event will continue to be held in parallel to Eletrolar Show, from July 17 to 20, in São Paulo, at the Transamerica Expo Center, integrated to the pavilion of the show, in an area of 300 square meters exclusively for businesses of this category.

The focus of the exhibition will be mainly aimed at manufacturers and distributors of smartphones. The area will be a great showroom and will expose the latest products in the national market, allowing buyers to see this portfolio closely, providing information that will help them in the mix of their stores. In addition to the launches presentations, the event proposal also includes lectures and workshops that will contribute to the qualification of the resale of these products according to the particularities and demands of the Brazilian market.

“We will offer to the main visitor of the trade show, the retail buyer, direct contact with the main technologies developed and presented by the smartphone manufacturers. We will also bring experts in mobility to discuss how retail networks can use these devices to sell more. It is a win-win situation. When the retailer sells a smartphone, a range of new sales opportunities opens up, having that device as intermediary, “says Carlos Clur, president of Grupo Eletrolar, which promotes the event.

Black Friday’s results illustrate the importance of smartphones to national retailers. About 20% of online purchases during the promotional date were made using mobile devices (cell phones and tablets), according to Ebit calculations. The percentage represents R$ 380 million of the total of R$ 1.9 billion billed by e-commerce in a single day. The product was also the second best seller on the date. In 14 hours of promotion, for example, they accounted for 25% of the total sales.

In Brazil, the smartphone is the main device of access to the internet. Retailers increasingly offer applications and other tools that foster m-commerce, which has a direct impact on sales performance. “We want to show to the retailers how he can have the smartphone as an ally in this process,” adds Clur. The content program for the second edition of the Smartphone Congress will be presented in the first quarter of 2017. Sponsorship quotas are available. More information about the event at www.smartphonecongress.com.br.

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