Trade Show

Eletrolar Show & Latin American Electronics International Trade Show 2018

Recognized as the largest B2B trade show in consumer electronics, major and small domestic appliances, furniture, mobile phones, housewares and IT in Latin America, Eletrolar Show & Latin American Electronics International Trade Show grow every year.

In its thirteenth edition, which will be held July 23-26, 2018, at the Transamerica Expo Center in São Paulo, 29 thousand qualified visitors are expected.

One of the highlights of the event is the sponsorship of the visit of 800 regional buyers, whose networks are based outside São Paulo, and of 200 purchasing professionals from South America countries, including Argentina, Bolivia, Chile, Colombia, Paraguay, Peru, Uruguay and Venezuela.

Besides the quality of the visitation and international projection, the trade show also stands out as the main showcase of trends and launches for the national and Latin American retail.

As the largest trade show in its segment, it brings industry and retail together, establishes brands, narrows relationships, eliminates trade barriers, creates partnerships and good deals.

For more information, please contact
+55 (11) 3035-1030


The Differencial
USD 50 billion market
Unique in its sector
29,000 visitors
10,000 products
700 famous brands
200 press representatives
International projection
Major retailers of Latin America
Global brands
The biggest B2B consumer electronic trade show in Latin America
Point of innovation, technology and product launches
Positive results
Resources for the industry and retail
Products launches
Trends of the industry
Consumer insights

Categories Of Exhibition
Home Appliances
TV & Home Theater
Audio & Video
Small Appliances
Personal Care & Beauty
Health & Wellness
Household & Housewares
Decorative Products
Cell Phones & Telecommunication
IT / Computer & Accessories
Wearable Technology
Toys & Games
Sport & Leisure
Electronics Automotive
Musical Instruments

Visitors Profile
Big Retailers
Medium Retailers
Small Retailers
Home Centers
Department Stores
Corporate Market

Highly qualified audience makes the fair the largest B2B event of the sector. Executives of the Industry and Retail
Sales Associates

  • Organizer
  • Grupo Eletrolar
  • Azul Play
  • Partner Media
  • Exame
  • Revista Eletrolar News
  • Supported