Releases - 06/08/2017

Twelfth Eletrolar Show bets on solutions for solar energy

It will be the first time the event explores this niche market, with the participation of Astro Solar, Elgin Soluções Fotovoltaicas and Surya Solar

Because of the reduction of high store maintenance costs and to expand business opportunities, by diversifying the mix of its stores, retailers around the world are increasingly interested in the sources of solar energy. Aware of this trend, Eletrolar Show will count on this category at the event, which will be held this year from July 17 to 20, in São Paulo, at the Transamerica Expo Center.

Astro Solar is one of the exhibitors, betting on the appeal of this new niche market with the national retail. In its booth, it will present a low-investment technology for the manufacture of solar panels, which heat the water, and voltaic, which generate energy. “We are excited about the show, it brings together a segment that is important to us,” says partner Walter Candido. The company’s solar system provides up to 80% energy savings.

Another solution that will be highlighted in this year’s edition is the solar kit from Elgin Soluções Fotovoltaicas, which also exposes products of this category. Composed of solar panels, protection boxes, solar inverter, and structure and cabling, the novelty, in pre-launch phase, generates energy and reduces costs. “At the trade show, we will promote the product, raise partners and show the market that we are concerned with sustainability,” says Marcel Coelho, product manager for the solar area.

The opening of Eletrolar Show for solar energy is unprecedented, according to Rafael Mambretti, marketing director of Surya Solar, another company with a confirmed presence at the event. “If the national retailers follow the American trend, the future is promising. Target, one of the largest retailers in the United States, has more than 300 solar installations at its points of sale and distribution. Industry and retail are great energy consumers, with ample areas for the implementation of the systems. “

Eletrolar Show 2017

The largest trade show in Latin America for the industry and retail of home appliances, consumer electronics, mobile phones, and IT. 29 thousand qualified visitors, as well as 700 brands and 10 thousand products.

Date: July 17-20, 2017, from 1:00 p.m. to 9:00 p.m.
Transamerica Expo Center – Av. Dr. Mário Villas Boas Rodrigues, 387 – São Paulo – Brazil

Directed by: Grupo Eletrolar
Phone: +55 (11) 3035-1030

Talk to our Press Office

DFreire Comunicação e Negócios
Phone: +55 (11) 5505-8922

• Debora Freire
• Diana Carvalho
• Leticia Cardoso



  • Organizer
  • Grupo Eletrolar
  • Azul Play
  • Partner Media
  • Exame
  • Revista Eletrolar News
  • Supported