Releases - 05/25/2017

Twelfth Eletrolar Show & Latin American Electronics Efficient business and brands visibility



Platform of new launches for the second half of the year, Eletrolar Show & Latin American Electronics expands business opportunities for industry and retail.

The Eletrolar Show & Latin American Electronics is very efficient, say exhibitors such as DL, which in 2017 will be at the fair for the sixth time. “We came back because of the good brand exposure and the opportunity to present our launches for all partners and customers,” says Marketing & Sales Director, Francisco Hagmeyer. In 2016, the company’s booth was one of the busiest, a factor that DL attaches to credibility, respect with which it treats partners and consumers and for being one of the leading manufacturers in the domestic market. “This recognition shows that we are innovative company that brings excellent solutions for the market,” adds Francisco.

Because of the efficiency, Track & Bikes will again expose for the sixth year. “We had very good results, the trade show is always positive for the company, it strengthens the brand and generate new business. One of its main point is that brings buyers from all over Brazil, “says the Director David Kamkhagi. In 2015, Eletrolar Show opened the doors of the company for exportation, informs David. “That year, we had contacts with international buyers and at Christmas we boarded the first order of bikes for retail networks of Bolivia. Now, we are in the fourth order, exporting bicycles with medium and high benefit, for children and adults, and we have more purchasing intentions. ”

Visibility
“The trade show is a great opportunity to launch products and to enhance our brand and relationships with trading partners,” said Marcelo Pellegrinelli, Home Appliance Marketing Manager of Black + Decker, who, in 2017, will be exhibiting for the sixth turn. The company, which wants to ensure consumers quality, durability and practicality, just renew the product line. “This expansion of the portfolio aims to offer new features to help simplify everyday tasks with solutions for different activities,” said Marcelo.

Manufacturer of wide range of residential and commercial air conditioners in Manaus (AM), Gree will return to Eletrolar Show & Latin American Electronics for the second time. “First, because the event meets our focus and, secondly, because this year, in our participation, we achieved excellent results,” the Company’s Marketing Analyst, Alexander Guimarães. “Trade show visitors are our buyers, not to mention the robust structure it gives us the possibility of networking and partnerships. We see, in the event, negotiation with all the segment chain, “said Alexander.

Another company, which will also exhibit at the show in 2017 and the sixth year, is the Frahm, whose focus is to provide new technologies that make it easy and simple to connect people with the sound. “Our main business segment is the consumer electronics + furniture stores, and this is one of the reasons we chose to participate in the Eletrolar Show,” said Dirceu Kniess, Commercial Director of the company. “The event is a showcase that we use to promote products, technologies and actions, taking advantage of the presence of our major customers,” adds Dirceu.

As every year, Grupo Eletrolar will sponsor, with airfare and lodging, 1,000 buyers, with 800 large networks that do not have headquarters in São Paulo and 200 from South America. “This initiative expands business opportunities for industry and retail, because the show is a launch platform for the second half of the year, “says Carlos Clur, president of the Group, Eletrolar Show promoter, which reaches its 12th edition next year.

New surprises in 2017
Exhibitors will surprise at the event next year. “We will have news in very relevant categories,” guarantees Marcelo, of Black + Decker. “We are planning launches,” says Alexander of Gree. “In 2017, we will introduce new products and solutions,” said Francisco from DL. “We pioneered USB, FM radio, Bluetooth and battery 12 V and innovate with the launch of Frahm Free App, downloaded on Google Play, which lets you control the speaker functions with your smartphone. And so it will be in 2017, “says Dirceu. “We will invest to receive and serve customers better,” adds David from Track & Bikes.

Besides the planning for the event, companies are preparing themselves for sales this year-end. Gree, for example, concentrates its efforts on Cozy unit with Inverter technology and, in the Garden split air-conditioning. DL strengthens the distribution of phones for the elderly (YC110 and YC130) and tablets in all regions of Brazil, in addition to providing its line of smartphones 4 “- as the main version, will have 5” model (DS53). Black + Decker highlights its appliances; Frahm focus on your speakers and app; and Track & Bikes, among other products, child bike with new brake lever system.

In 2017, Smartphone Congress & Expo will be held, in its second edition during the show, successful initiative of Grupo Eletrolar. The Latin American event debates the smartphone market, the opportunities and impacts of these devices in society and business. Another parallel event, in its third year, will be the Latin American Electronics with international companies and diversified portfolio, increasing the chances of business for the Brazilian market.

Eletrolar Show & Latin American Electronics will be held from July 17th thru 20th 2017 at Trasamerica Expo Center in the city of São Paulo, Brazil.

For more information visit www.latinamericanelectronics.com

Eletrolar Show 2017

Date: From July 17th to 20th 2017, 1pm to 9pm
Phone: +55 (11) 3035-1030

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