Manufacturers and retailers from all regions of Brazil and Latin American countries gathered from July 17 to 20 at the Eletrolar Show & Latin American Electronics International Trade Show, the largest Latin American trade show of electronics and durable goods. With visitors that represent more than 30 thousand points of sale throughout Brazil, the event, which is in its twelfth edition, was a success, both by the organization and by the exhibitors, who anticipated the attractions that will be in the stores and online markets In the next months.
Focusing on business, for four days the industry and retail of all sizes had the opportunity to seal new partnerships, strengthen existing ones, open new sales channels, diversify the portfolio and close orders. The amount between the businesses closed at the show and those that will be realized after its closure reaches R$ 1.57 billion.
This year, Grupo Eletrolar sponsored, with airfare and lodging, the coming of 800 buyers of large networks that do not have headquarters in São Paulo and 200 of Latin American countries: from Argentina, Bolivia, Chile, Colombia, Peru and Venezuela. “The event is an immense showroom of brands and enables buyers to experiment products. We are very pleased with the success and the evolution of the trade show. We have achieved our goals and exceeded our expectations, “says Carlos Clur, president of Grupo Eletrolar, organizer of the event.
Smartphone Congress & Expo
The second edition of Smartphone Congress & Expo, held in parallel to Eletrolar Show & Latin American Electronics International Trade Show, was also a success. In addition to exclusive content, presented in panels led by experts, the event had a specific area for the exhibition of launches and products of manufacturers and distributors, an exclusive presentation of presentation of GfK with analyzes and trends for the smartphone market, and the participation of Francisco Valim and João Pedro Flecha de Lima. “In a challenging market year, our commitment is to provide an efficient, productive event that stimulates business and presents buyers with the most appropriate news to their points of sale,” says Clur.