Releases - 05/29/2017

Twelfth Eletrolar Show stimulates sales for the second semester between industry and retail

The largest trade show in the consumer electronics and home appliances segments of Latin America, will present 700 brands and 10,000 products.

São Paulo, April 2017 – Eletrolar Show, the largest B2B trade show in Latin America for consumer electronics, major and small domestic appliances, mobile phones and IT, is the main place for good business and a large showroom of products launches to the second half of the year.

In its twelfth edition, Eletrolar Show will be held in the city of São Paulo, from July 17 thru 20th, 2017, will display around 10,000 products from 700 brands, which will be seen by 29,000 retail executives from large, medium and small retailers, that account for more than 30 thousand points of sale throughout the national territory.

According to Carlos Clur, president of Grupo Eletrolar, the event’s organizer, the trade show is an important instrument for sales and promotion of brands. “In a challenging market year, our commitment is that the event be efficient, productive, stimulate business and present buyers with the most appropriate news to their points of sale,” says the executive.

One of the differentials of Eletrolar Show is the sponsorship of 800 qualified buyers from large retail chains of Brazil and 200 from South America, who come from Argentina. Bolivia, Colombia, Paraguay, Peru and Venezuela. The initiative also collaborate to promote the exportation.

In the 2017 edition of the largest consumer electronics and home appliances trade show in Latin America, will bring new features in the white and brown lines, small appliances, IT, telephony, automotive, wellness, sports and leisure sectors and services.

Eletrolar Show 2017

The largest trade show in Latin America for the industry and retail of home appliances, consumer electronics, mobile phones, and IT. 29 thousand qualified visitors, as well as 700 brands and 10 thousand products.

Date: July 17-20, 2017, from 1:00 p.m. to 9:00 p.m.
Transamerica Expo Center – Av. Dr. Mário Villas Boas Rodrigues, 387 – São Paulo – Brazil

Directed by: Grupo Eletrolar
Phone: +55 (11) 3035-1030

Talk to our Press Office

DFreire Comunicação e Negócios
Phone: +55 (11) 5505-8922

• Debora Freire
• Diana Carvalho
• Leticia Cardoso



  • Organizer
  • Grupo Eletrolar
  • Azul Play
  • Partner Media
  • Exame
  • Revista Eletrolar News
  • Supported