Importer XTRAD invests in premium products to launch in the retail market
Created 10 years ago and headquartered in São Paulo (SP), Brazil, the company was limited to importation, initially. However, three years ago, because of his measurements, he concluded that there was a new market opportunity. “XTrad realized that developing premium products for the cable, charger and headphone segments in Brazil and manufacturing them in China would be a great deal, as confirmed,” said Igerlange Silva, the brand’s commercial consultant.
In its second participation at the Latin American Electronics & Eletrolar Show, the company celebrated “the profitable contacts with retailers that sell premium products, a segment that is in rapid growth,” commented Igerlange. The brand brought as main product a sound box with mobile phone support and differentiated design.
XTrad bets on the gradual evolution of this premium market niche. For his measurements of latent interest, he carries out research, both his own and with the shopkeepers.